LOCAL > NATIONAL >> GLOBAL

Identify potential customer segments, understand their need, wants and challenges. Prioritise customer segments

TAM > SAM >> SOM

Further to understanding the customer understand the size of the market and estimating the total addressable market size for a product or service

POC > MVP >> PMF

Test the value proposition by creating a product concept and refine it in a rapid and agile way to further develop a minimum viable product to achieve the product market fit

INVEST > BREAK-EVEN >> PROFIT

Understand the various aspects of business operations and plan the finance to start making profit.

PITCHING > FUNDING >> SCALING

Crafting a story and pitching with poise, passion, and confidence. Developing a compelling elevator pitch and an executive summary of a venture to raise funds to scale